Easy Move Homes - Real Estate Lead Generation & Social Growth

Lead Generation

Facebook, Instagram & Google Ads

Social Media Growth

Real Estate Marketing

Easy Move Homes is a UK-based property buying company.


Their goal was simple: help homeowners sell quickly and stress-free - but they were starting from zero online presence in one of the UK’s most competitive industries.



We were tasked with building a complete digital growth system - from ad strategy and tracking to content and social setup - and turning a new name into a recognised property brand.

Campaign Results — Easy Move Homes | Ervins Studio
Case Study Real Estate · Lead Generation · UK

60+ qualified leads.
£11 cost per lead.
Built from zero.

Easy Move Homes entered the UK property buying market with no online presence, no following, and a tight budget. Here is what 12 weeks of managed Meta and Google campaigns produced.

Campaign outcomes — 12 weeks
Leads Generated
0
Qualified seller enquiries from zero starting point
↑ From nothing
Cost Per Lead
£0
UK property sector benchmark: £25–50 per lead
↓ 63% below benchmark
Total Ad Views
0
Impressions across Meta and Google combined
↑ Brand built from scratch
Cost Per 1,000 Views
£0
UK average CPM is £5–12 for this sector
↓ 99% below average
How cost per lead fell — campaign progression

Cost per lead at the start of any campaign is never the final number. It falls as the algorithm learns, creatives are tested, and retargeting builds. This is what that progression looked like for Easy Move Homes.

Weeks 1–2 Initial tests
£33
Weeks 3–5 Angle testing
£22
Weeks 6–8 Retargeting live
£18
Weeks 9–12 Optimised
£11
Total cost reduction across the campaign period ↓ 67% — £33 to £11
What these economics mean for your business

Every business converts leads differently. Adjust the sliders to reflect your average deal value and close rate. This shows what the same campaign economics would produce for you — before agency fees and production costs.

10 20 leads/mo 100
5% 10% 40%
£1k £3,000 £20k
£8 £13 £33
Monthly ad spend
£260
Deals closed / month
2
Monthly revenue
£6,000
Illustrative only. Based on Meta Lead Form campaigns at the CPL achieved. Excludes agency management fees and creative production costs. Conversion rates vary by market, offer quality, and speed of follow-up.
Social growth — 12 weeks from zero followers
Facebook
Total views 0
Link clicks 0
Interactions 0
Instagram
Total views 0
Followers gained 0
Reach 0
Ervins Studio — Real Estate Marketing
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The Challenge


  • No social presence.
  • Competing against established nationwide companies.
  • Tight budget, so early ROI was crucial.
  • Needed consistent, qualified leads - not just clicks.
  • We had to create visibility, trust, and conversions from the ground up - fast.

Our Approach


1. Awareness Campaigns


We launched Facebook, Instagram (Meta) and Google awareness ads to introduce the brand and build credibility.


  • CPM (cost per 1,000 views) dropped to £0.07, generating thousands of impressions.
  • Ads focused on trust and empathy, featuring relatable homeowner stories.
Campaigns dashboard showing three ad campaigns with metrics: Awareness, and two EMH Leads campaigns.

2. Lead Generation Campaigns


Once brand awareness grew, we shifted focus to qualified leads using Meta Lead Forms.

We tested multiple emotional angles:


  • “Inherited a house you don’t want?”
  • “Tired of being a landlord?”
  • “Sold in 10 days - no repairs needed.”


CPL (cost per lead) fell from £33 in early tests to £11-15 on optimised campaigns.

Marketing campaign performance overview. Four campaign cards show leads, cost, and spend.

3. Retargeting & WhatsApp Engagement


We built a low-cost retargeting funnel using WhatsApp engagement ads for users who interacted with earlier campaigns.


  • Clicks as low as £0.14.
  • Improved conversion consistency by re-engaging warm audiences.
Campaign performance metrics showing leads, traffic, and engagement data, including cost per lead and link clicks.

4. Social Media Growth


We optimised EMH’s Facebook and Instagram pages for credibility and visibility, posting tailored content to match the ad strategy.


📈 Facebook:


  • 168.6K views (+100%)
  • 1.2K link clicks
  • 177 content interactions


📈 Instagram:


  • 64.2K views (+100%)
  • 1.4K followers gained
  • 444 interactions
  • 39.5K reach
Facebook insights showing a 100% increase in views, interactions, follows, and link clicks.
Instagram insights showing a 100% increase in views, content interactions, and link clicks. Follows are at 1.4K.

Results

Metric Before After
Leads generated 0 60+
Average CPL £33 £11-15
Ad Views - 200k+
Reach (IG + FB) - 200k+ combined
Instagram Followers 0 1.4k+

Top-performing creatives:



  • 88.4K views
  • 20.7K views
  • 13.4K views

Key Learnings


  • Emotion drives action - storytelling ads outperformed generic “sell fast” messages.
  • Retargeting works - WhatsApp clicks at £0.14 reactivated interested users.
  • Data-led iteration - early tests at £33 CPL reduced by over 60%.
  • Organic + paid synergy - social growth boosted ad trust and conversions.

Next Steps


  • Scale best-performing creatives.
  • Expand into Google Ads & SEO for long-term inbound.
  • Launch email & retargeting nurture flows.
  • For client to invest into sales/calls team


💬 Looking for property leads or growth in competitive markets?

  • How do property buyers generate leads online?

    By using highly targeted Meta and Google Ads with emotional storytelling that builds trust quickly.

  • What’s a good cost per lead for UK property buyers?

    Anywhere between £10–20 CPL is considered strong; our campaigns achieved as low as £11.

  • Can Facebook ads really help sell homes?

    Yes - Facebook ads reach homeowners directly, making them ideal for fast-sale offers.

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